2016年4月14日 星期四

Week Three - Oxford's word for 2015 is an emoji.

Oxford’s 2015 Word of the Year Is An Emoji

- It's a historic moment of recognition for little images that have been gaining popularity since 1999


     Oxford Dictionaries made history on Monday by announcing that their “Word of the Year” would not be one of those old-fashioned, string-of-letters-type words at all. The flag their editors are planting to sum up who we were in 2015 is this pictograph, an acknowledgement of just how popular these pictures have become in our digital daily lives.
     “Although emoji have been a staple of texting teens for some time, emoji culture exploded into the global mainstream over the past year,” the company’s team wrote in a press release. “Emoji have come to embody a core aspect of living in a digital world that is visually driven, emotionally expressive, and obsessively immediate.”
     Oxford University Press partnered with keyboard-app company SwiftKey to determine which emoji was getting the most played this past year. According to their data, the “Face With Tears of Joy” emoji, also known as LOL Emoji or Laughing Emoji, comprised nearly 20% of all emoji use in the U.S. and the U.K., where Oxford is based. The runner-up in the U.S., with 9% of usage, was this number.
     Caspar Grathwohl, the president of Oxford Dictionaries, explained that their choice reflects the walls-down world that we live in. “Emoji are becoming an increasingly rich form of communication, one that transcends linguistic borders,” he said in a statement. And their choice for the word of the year, he added, embodies the “playfulness and intimacy” that characterizes emoji-using culture.
     Though this marks a historic moment of recognition for the pictures plastered throughout tweets and texts, Oxford has not added or defined any emoji in their actual databases. Nor, says a spokesperson for the publisher, do they have plans to do so at this point. The word emoji, however, has been in both the OED and Oxford Dictionaries Online since 2013.

http://time.com/4114886/oxford-word-of-the-year-2015-emoji/
Structure of the Lead: 
Who: Oxford
When: November, 16, 2015 
Why and What: An emoji is selected as the word of 2015.
Where: Not given.
How: Not given.


Keywords:
1. pictogragh (n.) 象形文字
2. press release 新聞稿
3. transcend (v.) 勝過;超越
4. linguistic (a.) 語言的
5. plaster (v.)  貼滿(俚)

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